Sugar and Candy Confectionery in Türkiye Report

Sugar and Candy Confectionery in Türkiye Report

A brief history of chocolate

Chocolate making can be traced back to the ancient Maya time. Chocolate was known for its bitterness throughout history. With chocolate’s presence in Europe and America, it soon transformed into a much-loved item among people of all ages and backgrounds.  

A brief history of candy

The history of candy can be traced back to around 1500 BC. Ancient Egyptians and Greeks used to mix honey with fruits, nuts, spices, and flowers. The first modern candies were produced around the 16th century. In the early 19th, candies transformed into a sector by itself.

Confectionery production in Turkey 

Sugar and candy use has always been on the rise in the Turkish markets. This is due to the important place that such products occupy in society. Türkiye has been in a good position in terms of sugar production. It managed to achieve self-sufficiency. Türkiye is famous for its most loved Turkish delights known as “lokum” in Turkish and “halva”. Candy and chocolate are highly used by the young generation. Sugar products are especially popular during religious festivals. These include Ramadan, Eid, and national celebrations. At these events, people gift their families and friends with candy and chocolates

The popularity of confectionery factors

There are some factors behind the popularity of sugar and chocolate confectionery in the Turkish market. First is the improvement of the manufacturing process. Second is the development of marketing tools. The third is the development of distribution channels in Türkiye. Fourth is the increasing national and global investments in the chocolate and candy confectionery sector. Fifth is the variety of candy and chocolate products. These were started by traders in the sector. Thus, sugar and chocolate confectionery sales are performing well in the Turkish market compared to other countries.

Popular Turkish confectionery products

Chewing gum is a confectionery product that has seen a growing demand in recent years. This is due to the strong global gum businesses in the Turkish market. Since 2000, the gum market in Türkiye has witnessed a steady increase and variety. Gum products include sweet gum, sugar-free gum, and bubble gum. 

Also, Türkiye is a leading country in dried fruits and nuts production. They are key ingredients in confectionery making. Dried fruits are used in the making of cakes, biscuits, and chocolates. These include dried raisins and dried figs. Nuts like hazelnut and pistachio are used in sugar and chocolate confectionery items. Factories use nuts in producing Turkish chocolate and halva. Pistachio is also used in chocolate, halva, and Turkish delight production.

 A brief history of Turkish delight

Turkish delights are one of the most popular sugar and confectionery items in Türkiye. Their introduction dates back to the Ottoman Empire, over 500 years ago. The traditional Turkish dessert was introduced to the west in the 19th century by the British. At the present, the famous treat is presented as a gift during special festivals. Millions of people enjoy it all year round.

Famous Turkish delight products

 Many products were inspired by Turkish delights. These include Turkish delight chocolates and candy bars. Examples, are Cadbury Dairy Milk Turkish delight products, Big Turk chocolate bars, Thorntons Chocolate Favorite Flavours Bags (Turkish Delight), and Tesco Turkish Delight Thins.

 Fry's Turkish Delight is a sub-product of Cadbury Dairy Milk and it's a chocolate-covered Turkish delight item. It was first introduced in the UK in 1914 by J. S. Fry & Sons. Also, Cadbury Turkish Delight byproducts include Fry's Turkish Delight Easter Egg. 

Another Turkish delight chocolate item is Big Turk candy bars. They are produced by Nestlé in Canada and consist of dark Turkish delight coated with chocolate. Another product is Thorntons' Turkish delight flavored chocolate bars. This is a British chocolate brand that dates back to 1911, when Joseph Thornton, a confectioner launched a candy shop in Sheffield. Also, Tesco manufactures one of the famous chocolates-covered Turkish delights. It is a global retailer based in the UK and owned by Tesco PLC.

 Confectionery products exportation in Türkiye 

The confectionery sector in Türkiye is a leading subsector in the food industry. Türkiye is one of the key exporting countries of confectionery products. Many factors led to the rise in confectionery production and exportation in the Turkish market. First is advanced technology. In that sense, Türkiye outdoes the Middle East, Balkans, Central Asia, and the Baltics. Second is the different products introduced to the Turkish market. This is because of people’s shifting tastes. The third is the high quality of Turkish exports. Turkish food laws conform to the European Union food rules. As well, Turkish products follow the standards stated by the World Health Organization. They also follow the rules of the Food and Agriculture Organization. Turkish food businesses apply global quality systems, such as HACCP or ISO 9000.

Türkiye's export value of confectionery products

In 2017, Türkiye's export value of sugar and chocolate items reached 1.8 billion US dollars. This constitutes 1.14% of Turkey’s total export gain. The Turkish exports of candy and chocolate items increased steadily between 2009 and 2017. They reached a remarkable amount of 813 thousand tons. Turkish confectionery products are being exported to around 182 countries worldwide. The largest importer country of Turkish confectionery is Iraq at over 24% of total exports. Iraq is followed by Saudi Arabia (6.2%) and the USA (5.3%). Türkiye's export value of chocolates alone hit 458 million US dollars in 2017. Leading importer countries were Iraq, the USA, and Libya. Other major confectionery export products in 2017 were chewing gum, Turkish delight, halva, toffees, and caramels.

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